How to keep focus and momentum when clarity is lacking.
When a brand is scaling at speed the goal posts can move quickly. Sometimes daily. That swerve, pivot or u-turn can knock the rhythm for a creative team.
This is when agile (yes banging on about it again) really works for marketing. Plan less. Do more. Shortening a sprint from say a month to 2 weeks or a week, or, on the particularly turbulent week, 2 days helps to keep a feeling of control and productivity.
It can actually make you more creative as you focus on the here and now. Mindful marketing is the way to go. Being present and curious. You heard it here first.
#marketing #Agilemethodology #creative #curious
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