Mhari Coxon
Strategic Marketing
Recent posts
- Why Building an In-House Marketing Team Isn’t Just Smart. It’s Strategic Brilliance
- B2B & B2B2C Marketing in 2026: Why the Brave Will Win (and the Busy Will Be Ignored)
- Discovery Shift in Our Digital World: Winning Growth in an AI‑Search and Zero‑Click World
- You might know me from marketing campaigns such as……..
- Trust, AI, Localisation & Video The Four Pillars of regional B2B Marketing in 2026
About Mhari
Category: brand strategy
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By Mhari Coxon & her Co-Creator 😉 I’ve worked in marketing long enough to see entire “next big things” come and go. Digital transformation. Big data. Social media. AI. Each arrived with noise, hype, and a flurry of poorly thought-through pilot projects. What separates 2026 from every cycle before it is this: There is no…
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Personal brand. Elevator pitch. Strapline for you. For some it comes easy, for others it gives serious ick. How to showcase you in either a new role or a networking situation where opportunities can be missed by wall flowering. First impressions do matter. This blog will give you a go do list to strengthen how…
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It’s that time of year where we reflect and predict. So here is my predictions for marketing in EMEA in 2026. EMEA in 2025 presented a complicated but rich marketing environment. 2026 will move fast and it is key to be ready and relevant. Between diverse languages, complex regulatory regimes, long procurement cycles, and increasingly…
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The best B2B marketing is human. Storytelling, segmentation, and customer experience are no longer optional they’re the edge. For years, B2B organisations, and recruitment in them, insisted they were different. “Our buyers are rational.” “Purchase decisions are logical.” “We don’t need brand we need leads.” And for years, many of those same organisations underperformed, commoditised…
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Yes, data drives decisions, but emotion drives purchase. The magic happens where the two meet. The best B2B marketing is human. Storytelling, segmentation, and customer experience are no longer optional, they’re the edge. Where Human Truth Meets Hard Evidence: The New Standard of Effective Marketing For years, B2B marketing has operated in extremes. On one…
