Mhari Coxon
Strategic Marketing
Recent posts
- Why Building an In-House Marketing Team Isn’t Just Smart. It’s Strategic Brilliance
- B2B & B2B2C Marketing in 2026: Why the Brave Will Win (and the Busy Will Be Ignored)
- Discovery Shift in Our Digital World: Winning Growth in an AI‑Search and Zero‑Click World
- You might know me from marketing campaigns such as……..
- Trust, AI, Localisation & Video The Four Pillars of regional B2B Marketing in 2026
About Mhari
Category: brand strategy
-
Mapping the customer journey isn’t just a UX task, more it’s a strategic blueprint for growth. Here’s how I’ve used journey design and data led insight to uncover new revenue. From Screens to Strategy – Rethinking the journey Too often, organisations start journey maps as a “sticky note” exercise — a visual of screens, stages,…
-
Marketing is about finding the right people, understanding what the right message is to inform and influence, and then serving the messaging at the right time for that person’s journey. Easy right?! When done right it adds value and enriches the journey to the predetermined end goal. And when executed poorly, is inflammatory, insensitive and…
