Mhari Coxon
Strategic Marketing
Recent posts
- Why Building an In-House Marketing Team Isn’t Just Smart. It’s Strategic Brilliance
- B2B & B2B2C Marketing in 2026: Why the Brave Will Win (and the Busy Will Be Ignored)
- Discovery Shift in Our Digital World: Winning Growth in an AI‑Search and Zero‑Click World
- You might know me from marketing campaigns such as……..
- Trust, AI, Localisation & Video The Four Pillars of regional B2B Marketing in 2026
About Mhari
Category: growth marketing
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By Mhari Coxon & her Co-Creator 😉 I’ve worked in marketing long enough to see entire “next big things” come and go. Digital transformation. Big data. Social media. AI. Each arrived with noise, hype, and a flurry of poorly thought-through pilot projects. What separates 2026 from every cycle before it is this: There is no…
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Marketing used to be about awareness first, revenue second. Now it’s about revenue. You need to be across the full funnel and connected to the functions that own each next best action. The biggest shift I’ve seen as a marketing leader is how digital, data, and brand strategy sit at the core of commercial success.…
