Mhari Coxon
Strategic Marketing
Recent posts
- Why Building an In-House Marketing Team Isn’t Just Smart. It’s Strategic Brilliance
- B2B & B2B2C Marketing in 2026: Why the Brave Will Win (and the Busy Will Be Ignored)
- Discovery Shift in Our Digital World: Winning Growth in an AI‑Search and Zero‑Click World
- You might know me from marketing campaigns such as……..
- Trust, AI, Localisation & Video The Four Pillars of regional B2B Marketing in 2026
About Mhari
Category: Business Strategy
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Rebrands fail when they focus on logos and fonts alone, and don’t use strategy, insight and logic. Here’s what made the Sureserve rebrand work: 1.Alignment 2. Simplicity 3. Relentless focus on the people Rebranding Isn’t About Looks It’s about logic. Too often, companies treat rebranding like a cosmetic exercise – a new logo, colour palette,…
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How to keep focus and momentum when clarity is lacking. When a brand is scaling at speed the goal posts can move quickly. Sometimes daily. That swerve, pivot or u-turn can knock the rhythm for a creative team. This is when agile (yes banging on about it again) really works for marketing. Plan less. Do…
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Marketing used to be about awareness first, revenue second. Now it’s about revenue. You need to be across the full funnel and connected to the functions that own each next best action. The biggest shift I’ve seen as a marketing leader is how digital, data, and brand strategy sit at the core of commercial success.…
