Mhari Coxon
Strategic Marketing
Recent posts
- Why Building an In-House Marketing Team Isn’t Just Smart. It’s Strategic Brilliance
- B2B & B2B2C Marketing in 2026: Why the Brave Will Win (and the Busy Will Be Ignored)
- Discovery Shift in Our Digital World: Winning Growth in an AI‑Search and Zero‑Click World
- You might know me from marketing campaigns such as……..
- Trust, AI, Localisation & Video The Four Pillars of regional B2B Marketing in 2026
About Mhari
Category: change management
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By Mhari Coxon & her Co-Creator 😉 I’ve worked in marketing long enough to see entire “next big things” come and go. Digital transformation. Big data. Social media. AI. Each arrived with noise, hype, and a flurry of poorly thought-through pilot projects. What separates 2026 from every cycle before it is this: There is no…
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The only thing I can say with certainty is there will be change. This was my opening line to our first team development time with our 2 new team members. It can be hard to find time to spend on being a team among all the doing. But that time is key. What was warming…
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How to keep focus and momentum when clarity is lacking. When a brand is scaling at speed the goal posts can move quickly. Sometimes daily. That swerve, pivot or u-turn can knock the rhythm for a creative team. This is when agile (yes banging on about it again) really works for marketing. Plan less. Do…
