Mhari Coxon
Strategic Marketing
Recent posts
- Why Building an In-House Marketing Team Isn’t Just Smart. It’s Strategic Brilliance
- B2B & B2B2C Marketing in 2026: Why the Brave Will Win (and the Busy Will Be Ignored)
- Discovery Shift in Our Digital World: Winning Growth in an AI‑Search and Zero‑Click World
- You might know me from marketing campaigns such as……..
- Trust, AI, Localisation & Video The Four Pillars of regional B2B Marketing in 2026
About Mhari
Category: Digital transformation
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By Mhari Coxon & her Co-Creator 😉 I’ve worked in marketing long enough to see entire “next big things” come and go. Digital transformation. Big data. Social media. AI. Each arrived with noise, hype, and a flurry of poorly thought-through pilot projects. What separates 2026 from every cycle before it is this: There is no…
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Why this is one of the most topical B2B and B2B2C marketing issues in the UK right now Search behaviour has fundamentally changed. UK B2B, including B2B2C, buyers are no longer relying solely on traditional search engines to research suppliers. Instead, they are using AI‑powered tools to summarise options, compare vendors and form shortlists faster…
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It’s that time of year where we reflect and predict. So here is my predictions for marketing in EMEA in 2026. EMEA in 2025 presented a complicated but rich marketing environment. 2026 will move fast and it is key to be ready and relevant. Between diverse languages, complex regulatory regimes, long procurement cycles, and increasingly…
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Mapping the customer journey isn’t just a UX task, more it’s a strategic blueprint for growth. Here’s how I’ve used journey design and data led insight to uncover new revenue. From Screens to Strategy – Rethinking the journey Too often, organisations start journey maps as a “sticky note” exercise — a visual of screens, stages,…
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The only thing I can say with certainty is there will be change. This was my opening line to our first team development time with our 2 new team members. It can be hard to find time to spend on being a team among all the doing. But that time is key. What was warming…
