Mhari Coxon
Strategic Marketing
Recent posts
- Why Building an In-House Marketing Team Isn’t Just Smart. It’s Strategic Brilliance
- B2B & B2B2C Marketing in 2026: Why the Brave Will Win (and the Busy Will Be Ignored)
- Discovery Shift in Our Digital World: Winning Growth in an AI‑Search and Zero‑Click World
- You might know me from marketing campaigns such as……..
- Trust, AI, Localisation & Video The Four Pillars of regional B2B Marketing in 2026
About Mhari
Category: Marketing strategy
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In the age of rapid innovation and fickle consumer attention, the classic agency-outsourced model is being challenged -not by arrogance, but by the hard economics of agility, brand coherence and cost discipline. Savvy organisations are discovering that in-house marketing teams aren’t a fad – they’re a competitive advantage. Let’s break down why in-house marketing works…
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By Mhari Coxon & her Co-Creator 😉 I’ve worked in marketing long enough to see entire “next big things” come and go. Digital transformation. Big data. Social media. AI. Each arrived with noise, hype, and a flurry of poorly thought-through pilot projects. What separates 2026 from every cycle before it is this: There is no…
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Why this is one of the most topical B2B and B2B2C marketing issues in the UK right now Search behaviour has fundamentally changed. UK B2B, including B2B2C, buyers are no longer relying solely on traditional search engines to research suppliers. Instead, they are using AI‑powered tools to summarise options, compare vendors and form shortlists faster…
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It’s that time of year where we reflect and predict. So here is my predictions for marketing in EMEA in 2026. EMEA in 2025 presented a complicated but rich marketing environment. 2026 will move fast and it is key to be ready and relevant. Between diverse languages, complex regulatory regimes, long procurement cycles, and increasingly…
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In healthcare, nothing works in straight lines. Unlike traditional B2C, where brand, message and purchase path flow predictably, not linear but in a flow, B2B2C healthcare marketing operates inside a multi-layered ecosystem: patients, clinicians, payers, retailers, regulators, procurement teams and influencers all shape the final decision. Think spaghetti vs McKinsey Models. Having spent more than…
