Mhari Coxon
Strategic Marketing
Recent posts
- Why Building an In-House Marketing Team Isn’t Just Smart. It’s Strategic Brilliance
- B2B & B2B2C Marketing in 2026: Why the Brave Will Win (and the Busy Will Be Ignored)
- Discovery Shift in Our Digital World: Winning Growth in an AI‑Search and Zero‑Click World
- You might know me from marketing campaigns such as……..
- Trust, AI, Localisation & Video The Four Pillars of regional B2B Marketing in 2026
About Mhari
Category: Marketing strategy
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The best B2B marketing is human. Storytelling, segmentation, and customer experience are no longer optional they’re the edge. For years, B2B organisations, and recruitment in them, insisted they were different. “Our buyers are rational.” “Purchase decisions are logical.” “We don’t need brand we need leads.” And for years, many of those same organisations underperformed, commoditised…
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Yes, data drives decisions, but emotion drives purchase. The magic happens where the two meet. The best B2B marketing is human. Storytelling, segmentation, and customer experience are no longer optional, they’re the edge. Where Human Truth Meets Hard Evidence: The New Standard of Effective Marketing For years, B2B marketing has operated in extremes. On one…
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Mapping the customer journey isn’t just a UX task, more it’s a strategic blueprint for growth. Here’s how I’ve used journey design and data led insight to uncover new revenue. From Screens to Strategy – Rethinking the journey Too often, organisations start journey maps as a “sticky note” exercise — a visual of screens, stages,…
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The only thing I can say with certainty is there will be change. This was my opening line to our first team development time with our 2 new team members. It can be hard to find time to spend on being a team among all the doing. But that time is key. What was warming…
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Marketing is about finding the right people, understanding what the right message is to inform and influence, and then serving the messaging at the right time for that person’s journey. Easy right?! When done right it adds value and enriches the journey to the predetermined end goal. And when executed poorly, is inflammatory, insensitive and…
